Jayanta K and Kailash B — took their childhood favourite, the humble sweet Thekua, and gave it a modern twist. With clean packaging, hygienic production, and smart Instagram marketing, they turned Shuddh Swad into a brand loved across shuddh swad
📌 Kya hota hai Thekua?
Ye ek meetha, crispy snack hota hai.
Iska taste biscuit jaisa hota hai, par ye ghar ka bana aur zyada natural hota hai.
Long time tak kharab nahi hota, isliye safar me bhi le jate hain.
🥄 Kaise banta hai?
Main ingredients:
Gehu ka atta
Gud (ya cheeni)
Ghee
Saunf
Nariyal (optional)
Atta me gud ka syrup aur ghee milakar dough banate hain, phir shape dekar deep fry karte hain.
🌞 Khas Baat
Chhath Puja me Surya Dev ko chadhaya jata hai.
Har ghar me alag style aur design ka Thekua banta hai.
Thekua sabse zyada Bihar me famous hai.
Iske alawa ye Jharkhand aur Uttar Pradesh ke kuch ilaakon me bhi popular hai.
🌞 Khas taur par:
Ye mithai Chhath Puja ke dauran prasad ke roop me banayi jati hai.
Chhath me Surya Bhagwan ko chadhane ke liye Thekua zaroor banaya jata hai.
✨ Aur kaha milta hai?
Bihar ke har shehar aur gaon me
Jharkhand me bhi traditional tareeke se
Delhi aur Mumbai jaise shahron me bhi, jahan Bihar ke log rehte hain
